I'm happy to report that others are beginning to see the light as well. There is an excellent little piece by Benjamin Boles in Now today that you should give a read.
"The mantra of the pro-filesharing scene has long been that musicians who are pissed off about not being able to sell albums should just refocus their attention on making their living off of tours. What they forget is that tours can be very expensive for larger bands especially, which is one of the reasons why we’ve seen this explosion of duos and one-man-bands in recent years. Taking a 10 person band on tour is prohibitively expensive for all but the biggest acts, but you can stick a duo in a tiny sub-compact and hit the road with very little overhead. "Who you are doing ads for is also somewhat important - is it a product you use? is it a product you would let your kids use? Beyond that it's just a paycheque. Take the money and run.