Sunday, February 22, 2009

Even Outlaws Need to Protect their Brand

The Hell's Angels are going to court in an effort to protect their brand. They may be outlaws, murderers, coke dealers and they may generally reject the laws of society, but not the ones dealing with trademark protection. Those they are completely serious about. The Hell's Angels would like rings, pins, t-shirts and other items bearing their logo that have been seized in police raids to be returned to the organization. From the Toronto Star:
"Lawyers representing the Hells Angels have already notified the court that all items bearing the Hells Angels' winged-skull logo are the property of the club's headquarters in Oakland, Calif., and not individual bikers."
The Star article also has commentary from University of Western Ontario Professor Ken Hardy of the Ivey School of Business:
"This is basic marketing: you define yourself," said Hardy, who teaches business students the importance of brand identification – or "branding" – in mainstream marketing.
If they lose the power of their trademarked logos, Hardy says, "they're diminishing their stock as a badass." That stock helps them recruit members, conduct business and feel special, the professor says."
What's next? Does Al-Queda want a trademark on the word 'terrorism'? Should there be a TM after suicide bomber? Perhaps someone should get royalties when there is an aggravated assault?

1 comment:

Dwight Williams said...

Did they get the idea from the Yakuza clans or vice versa?