Sunday, January 13, 2008

Anyone Looking for a Band Name?

People in the entertainment business (in virtually every field) have long practiced the art of taking things out of context. Say, for example, you have a film that is reviewed in the Globe and Mail and the review says something like:
The film was terrible in every respect, I cannot find a single good thing to say about it, never before have I seen audience members walk out during the opening credits. I should mention though that the catering at the premiere was fantastic.
From that the people who create the posters for the film and the DVD artwork would print:
"Fantastic"
-Globe and Mail
In contemplating this I think I've come up with the ultimate band name: "The Troops"! Make that the name of your band and then have a logo that looks something like this:



After that all you have to do is take things out of context and boom - all the free publicity materials and endorsements you could wish for. Just searching "Support the Troops" on Google yields 1.2 Million results.

Just think of the fun you can have with this clip from This Hour Has 22 Minutes alone.



Isn't this shallow and opportunistic? Sure it is. But there are alot of people in entertainment (not to mention politics and virtually every field of business) who have made a fortune by being shallow and opportunistic.

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