Microsoft has pretty much built itself on 'borrowing' other people's ideas, and then when possible patenting them and gaining a monopoly. Here are few small examples but the internet is rife with examples, just Google it. Perahaps nothing more is needed to understand Mircosoft than their new ad campaign. Oscar Nominated Short by Josh Raskin "I Met the Walrus"
This isn't anything new or surprising. People in business borrow each other's ideas all the time. The point here is that Microsoft is not, and never has been a creative organization. They are not driven by innovation, they are driven by taking what's already there and putting it in a pretty package. It is more of a marketing company than a tech company, it just happens that what they are marketing is technology.
This is part of the ongoing Truth campaign in response to Advertising Standards Canada who say:
""Fact is, truth is an essential part of any successful ad campaign. Smart advertisers have known this for years. That's why the advertising industry created the Canadian Code of Advertising Standards. For more than 40 years, the Code has set the standards for acceptable advertising in Canada. It helps ensure that the ads you see and hear are truthful, fair and accurate. Check it out for yourself. Because the more you know about advertising, the more you get out of it."
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