Canadians Start to Discover the CBC

The CBC conducted a poll recently to see how things were going. This was not to see how many were watching, but just to see who knew about the CBC's programs.
It seems that, slowly, the message is getting though but slowly:

As of Jan. 28th, one in three people polled had heard about four of the CBC's heavily promoted winter shows: "The Border," "JPod," "Sophie" and "MVP." All of the shows launched in early January.

That hasn't yet translated into large numbers of Canadians tuning into the shows, however - only 10 per cent of those polled had actually seen "The Border," about an elite team of Canadian border-security officers. That's more viewers than the other shows had managed to attract among those surveyed.

What I find scary about these numbers though is that it implies that less than one third of Canadians may have heard of other CBC Television and Radio programs. I still run into people fairly frequently for whom I have to explain 'what Radio 3 is.' If people don't know about the shows they obviously aren't watching or listening.